Case Study

Case overview

Equape is a captivating alternative indie electro-pop group that seamlessly fuses the rich cultural influences of Colombia with the vibrant music scene of Switzerland. Hailing from Colombia and currently based in Switzerland, this international ensemble has taken the music world by storm with their unique blend of genres and eclectic sound. At the helm of Equape is Pablo, a versatile artist who not only leads with his distinctive vocals but also wears the hats of a multi-instrumentalist, composer, and producer. Under his creative direction, Equape crafts a sonic landscape that transcends boundaries, effortlessly bringing together the best of both worlds.

The Brief

While Pablo takes center stage, Equape wouldn’t be complete without the talented ensemble of Sasha, Dylan, Nader, Desmond, and Ray, who contribute their musical prowess and unique flavors to the group’s dynamic compositions. This ensemble approach infuses Equape’s music with a kaleidoscope of influences, resulting in tracks that are not just songs but immersive journeys through a world of sound. Their fusion of diverse backgrounds and musical expertise gives Equape a distinctive edge in the electro-pop scene, making them a group that stands out with a global appeal. As they continue to push boundaries and break new ground, Equape is a musical force that brings together cultures, melodies, and emotions, leaving audiences across the globe eagerly awaiting their next sonic adventure.


The Campaign

“Equape’s Musical Odyssey” is a dynamic and ongoing campaign that has spanned over three months, leaving an indelible mark on the music landscape. Through strategic utilization of Spotify Ads Studio, we’ve orchestrated a remarkable journey, amassing over 10,000 algorithmic streams each month, reinforcing Equape’s presence on the digital music stage. This campaign has been instrumental in securing more than 10 indie electro-pop placements, firmly establishing Equape as a genre-defying sensation. As the partnership continues to flourish, we look forward to embarking on further musical adventures, pushing boundaries, and continuing to elevate Equape’s artistry to new heights.

The Results






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