Lake & Lyndale
Case Study

Case overview

Lake & Lyndale, a four-piece Americana band that initially formed in St. Paul before relocating to Nashville, consistently infuse their performances with vibrant energy and a unique chemistry. Vocalist Channing Marie, guitarist Jon Krentz, drummer Tyler Kloewer, and bassist Eric Clifford are recognized for their dynamic live performances, which beautifully reflect their enduring friendship of over a decade.

The Brief

Their music has gained significant recognition, with singles frequently featured on Nashville’s 89.5 Roots Radio and receiving widespread acclaim throughout the country. In 2018, Lake & Lyndale released their debut EP titled “Habits,” which was produced by Jon Estes. In July 2019, they unveiled their single “There’s a Weight” along with an accompanying video, which was featured in NPR’s Slingshot Emerging Artist Spotlight. Additionally, in June 2020, they released “Still Here,” the second single from their forthcoming album scheduled to be released in 2021.

Our Approach

Lake and Lyndale have experienced significant growth and success with the assistance of our marketing expertise. Through our Spotify Ads Studio campaign, we strategically promoted their music for 30 days, resulting in an impressive 30,000+ targeted streams on their profile. Additionally, we employed effective playlisting strategies specifically for their single “Worth Saving,” which garnered over 25,000 streams on that track alone. As a result of our ongoing promotion efforts, the band has amassed a dedicated following, with over 28,000 monthly listeners on Spotify. Our collaboration has extended for a period of three months thus far, and we continue to work together to further elevate their profile and expand their reach.

The Results






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