Case overview
- Artist: Maithili Raelle & Kyle Richh
- Song: “Heavy On It”
- Platform: Spotify Ads Studio
- Campaign Duration: 2 months
- Objective: Achieve over 60,000 streams in 2 months
- Result: 380,000 streams, exceeding the goal by 533%
The Brief
Maithili Raelle & Kyle Richh collaborated on the track “Heavy On It,” blending influences from rap, R&B, and hip-hop to appeal to audiences who enjoy strong, rhythm-driven music with charismatic performances. For this release, Maithili and her team identified Spotify as a key platform to promote their song due to its vast reach and efficient ad targeting options.
The Campaign
To maximize exposure, the campaign was executed through Spotify Ads Studio with highly targeted advertising:
- Targeted Similar Artists: Ads targeted listeners of Teyana Taylor, Princess Nokia, Saweetie, A$AP Ferg, and Doja Cat—all artists with a similar fan base.
- Geographic Focus on the USA: Concentrating on the U.S. market aligned with the genre’s popularity and listener engagement patterns.
- Ad Creatives: Ads included a 30-second audio snippet of “Heavy On It” with eye-catching visuals, providing an immediate option to stream the song directly.
The Results
