Case overview
In the heart of Oklahoma, where the rhythm of the streets resonates with the pulse of resilience, Juice The Mac emerges as a force to be reckoned with in the rap game. With his new release titled ‘Tom Brady,’ Juice The Mac takes us on a journey behind the scenes, providing a sneak peek into the creation of this impactful track.
The Brief
After a period of relative inactivity following their initial album release, they embarked on the journey to release their second album, initially titled “Fly 2 the Sun” around mid-2011. Ultimately, it saw the light of day in late 2015 under the new title “Awaken.” Unfortunately, the band disbanded in 2017, but in a surprising turn of events, they regrouped in 2022. Currently, they are diligently working on a forthcoming album titled “Revolution,” which is slated for release in 2023.
The Campaign
Our music marketing agency implemented a comprehensive strategy focusing on digital streaming platforms, social media engagement, and industry recognition. Key components included:
The Results
- Spotify Streams:
- Goal: 100,000 streams
- Result: Over 300,000 streams, tripling the initial target.
- Key Takeaway: Effective playlist placement and high engagement from targeted listeners contributed to this success.
YouTube Views:
- Goal: 100,000 views
- Result: Exceeded 400,000 views.
- Key Takeaway: Location-targeted Google Ads drove an impressive volume of views, ensuring sustained engagement beyond the campaign period.
Social Media Growth:
- Goal: Double Instagram followers (from 20,000 to 40,000)
- Result: Babyface Ray’s Instagram followers grew to over 45,000 by the end of the campaign.
- Key Takeaway: Our targeted social media growth strategies, particularly on Instagram and Facebook, enabled us to reach and surpass the follower goal in record time.
Conclusion
The “Tom Brady” campaign for Babyface Ray, Juice the Mac, and Peezy was a resounding success. Each objective was not only met but significantly exceeded, highlighting the effectiveness of our targeted approach in engaging and expanding the artist’s audience across multiple platforms. By optimizing ads and playlist placement, we drove organic growth that continued beyond the campaign’s four-week duration. The remarkable engagement and growth achieved demonstrate the power of a well-structured and targeted digital campaign.
Impact Summary:
- Spotify Streams: +300,000
- YouTube Views: +400,000
- Social Media Following: +25,000 followers
This case study exemplifies TMMA’s potential of a focused digital strategy in achieving and exceeding promotional goals for music releases.