Case Study

Case overview

Over the course of the past half-decade, Ntantu, a rapper and producer, has been quietly crafting his unique sound, blending elements of Afro Pop, Rap, RnB, and Dancehall. This amalgamation of styles and influences is evident in his songwriting and production, showcasing his versatility and artistic range.

Ntantu made a significant impact in the music scene with his self-produced release, “Love and Leave You,” during the summer of 2018. The record gained recognition and was added to the playlist on BBC 1Xtra in the same year. For the past three years, he has embarked on tours as a support act alongside fellow Leeds native Danny-T. Their promising trajectory was set to include a debut performance at the renowned Glastonbury Festival in 2020, which unfortunately got canceled due to the pandemic.

The Brief

Throughout his career, Ntantu has garnered a reputation as an exceptional performer, earning placements on lineups alongside esteemed artists such as Young T & Bugsey, Lethal Bizzle, Ms Banks, Wretch 32, D Double E, Wiley and Becky Hill. Notably, his latest release, “Pressure (Oh My Goodness),” premiered on BBC Radio 1 with Gemma Bradley and has received support from DJ Jeremiah Asiamah. In the past, Ntantu has received recognition and endorsements from renowned figures like Charlie Sloth and DJ Target of BBC 1Xtra.

Our Approach

TMMA has played a crucial role in advancing the career of the artist Ntantu. Through a targeted Spotify Ads Studio campaign, we conducted a 14-day trial period that yielded impressive results, generating 4-5k+ streams for the artist’s profile. The campaign strategically targeted audiences with similar interests in artists such as J Hus, Burna Boy, Skepta, and Naira Marley, ensuring the promotion reached the right listeners. The outstanding outcome of this trial campaign greatly impressed Ntantu, prompting the decision to collaborate with us for a larger-scale campaign. Currently, our focus is set on a bold objective of achieving 100,000+ streams within a single month. With our strategic promotional efforts and expertise, we are confident in our ability to elevate Ntantu’s presence and drive substantial growth in their fanbase, propelling their career to new heights.

The Results






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